CASE STUDY

We were presented with a unique opportunity to create a coffee shop brand for use in both the United States and also Cambodia. The Lydia Project serves multiple orphanages and ministries in Cambodia, and had an opportunity to not only employ local girls rescued from trafficking, but build awareness in the United States.

The brand was specifically created using colors popular in Cambodia, while still attracting US-based coffee drinkers and tourists. The name Seed Coffee Co. was built upon the idea that it only takes a solitary seed for hope to be born and for change to happen. This was an easily communicable concept to all the audiences that needed to be reached.