CASE STUDY

TriVan is a family-owned Washington company specializing in custom truck bodies, trailers, and van upfitting. When refining their visual identity, honoring the original logo was essential. We preserved its familiar character while bringing greater clarity and balance to the design, staying true to the company’s heritage and the craftsmanship behind its products.

Three connected V’s represent the brothers behind TriVan, symbolizing strength, unity, and stability. A star conveys growth and progress, while the combined forms subtly echo the stars and stripes of the American flag. Clean spacing and balanced proportions give the mark a fresh, timeless feel—celebrating TriVan’s roots and commitment to American craftsmanship while carrying its identity forward.