CASE STUDY

Kidstown International is helping to care for more than 1,000 children living in 49 orphanages in Romania, India, and Nepal. They have been operating since the early 1990’s, and were ready for a fresh re-brand. Their challenge was to create a look that honors their legacy, but also brings them into the next generation. We were tasked with not only a logo, but brand development and guidelines that would allow their internal team to utilize assets to create dynamic communications.

JAG started with company interviews, market research, and identified opportunities for brand clarity. Kidstown’s new logo and brand option is playful, bright and modern. It combines a soft sans serif font and a hand print icon that matches the typeface. Waved text emphasizes a childlike playfulness and adds visual interest. The circle logo provides an alternate logo option. Brand colors are bright but modern. The layouts combine abstract shapes and photos. And the hand icon can be used as a stand alone brand element in compositions.