CASE STUDY

Spark Giving is the philanthropic outreach of a national realty consortium that desires to commit a portion of their profits— in partnership with their clients—to designated charities of their customers’ choices. JAG was retained to create the new entity’s logo, brand, messaging, advertising, marketing materials, interactive website, and communication tools.

The Spark Giving brand was designed to be industry-consistent yet stand out in both the non-profit and the real estate fields. The logo is clean, simple, and professional, yet also friendly, approachable and open. The color, font, spacing, and symbol were designed to communicate professionalism, friendliness and authenticity—while adding excitement to a fresh, groundbreaking concept. The design was accompanied by a Brand Guideline Manual to maintain consistency, strength and influence.